Today’s retail customer is faced with a dizzying array of choices in consumer electronics, making it ever more challenging to communicate with the purchaser and help them distinguish your product and brand from the competition. In-store marketing with POP displays can tackle the trends and challenges facing consumer electronics manufacturers and retailers.

Research shows in-store point-of-purchase information has the greatest influence on the customer’s final decision when shopping for consumer electronics, with two-thirds of final buying choices made in-store. This is often your one and only opportunity to communicate to a prospective buyer. Engaging the retail customer by promoting your brand as well as your product through your permanent display translates to sales results. Marketing at retail is where manufacturer and vendor can seize control, answer shopper questions, and truly influence purchasing decisions.

Since nearly 60 percent of purchasing decisions are spontaneous, it’s crucial having your brand and product prominent among the competition. Acrylic Designs understand that an in-store display must be an extension of your brand and has to communicate why your product is better than the competition’s. And with women purchasing over 50% of all consumer electronics, ADI is also aware of the importance of creating new and innovative POP designs to attract female buyers.

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